Welcome to the Farkas Duffett Research Group.

We are experts at conducting focus groups, in-depth interviews, opinion surveys, and program evaluations. That's what we do.

We approach our work with honesty, creative intelligence, pragmatism, and great curiosity. That's what defines our work.

People sometimes ask, ″What′s your business model?″ Virtually all of our work stems from repeat business or referrals from clients who have known us for years. They entrust us with researching the ideas and programs they care about. We earn that trust every time we start and end a project. That′s our business model.

If you need research, we′ll work with you to design a tailor-made study that:

• • Captures the fears, values, and hopes that drive people′s views
  • Finds out what people really want
  • Anticipates areas of resistance, inertia, and backlash
  • Suggests ways to engage constituencies

Our goal is to conduct research that matters. That′s what we care about.