At the FDR Group, we believe that research matters because—done correctly—it provides both strategic and practical knowledge.
Strategic knowledge.Initiatives and reforms have a far better chance of success when they tap people′s values. On the flip side, reforms that ignore the public′s core values often wither when leadership changes or funding evaporates. Opinion research can help new initiatives find their natural constituencies.
The FDR Group can help your organization:
Focus its agenda
Communicate effectively
Anticipate areas of opportunity and resistance
Avoid unnecessary battles
Practical knowledge.Often, the real barriers to change are political infighting and organizational resistance, not bad ideas. Opinion research can help you anticipate roadblocks and plan strategy—before you invest time, money, and human resources. Moreover, people sometimes resist change because it contradicts their experience. So if you understand people′s take on what works and what doesn′t, you′ll gain invaluable insights.
The FDR Group can advance your initiatives by helping you:
Accurately gauge receptivity to proposed solutions
Understand the origins and intensity of stakeholders′ concerns
Anticipate turf wars and organizational resistance